The Richmond Group - Experiential Marketing Agency

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Welcome

The Richmond Group is an Experiential Marketing Agency. We are confident in our ability to build brand awareness and loyalty in urban markets using innovative and original marketing tactics. As a complete experiential marketing agency, we specialize in developing and executing a high-quality marketing mix that meets our partners’ needs and reaches their goals, through Events, Promotions, Celebrities, Marketing and Data.

Our Markets

  • Atlanta
  • Chicago
  • Detriot
  • Houston
  • Los Angeles
  • Miami
  • New York
  • Philadelphia
  • San Francisco
  • Washington D.C.

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About Us

We are a complete integrated marketing partner to our clients, specializing in marketing, events and promotions, providing services of:

  • Marketing Strategies and Campaigns
  • Sales Promotions
  • Marketing Research
  • Event Planning/Execution
  • Online Marketing/Email Database Coordination

Our Commitment

We are dedicated to showcasing our partners’ products and services for upscale urban target audiences through sponsorship opportunities and signature events that include:

  • Sponsorship and execution of existing established events that provide a desirable urban target market following
  • Creation of original upscale events with exclusive visibility for the client
  • Marketing support and creative solutions to assist in developing and expanding brand awareness among the target market with measurable results

We build long term relationships by continually studying our clients’ business goals, enhancing our ability to build successful innovative programs.

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Services

Download Our Capabilites Kit

EVENTS

Richmond Group is committed to creating signature opportunities and high level, exclusive functions with your brand as the feature of the event. More

Services: Celebrities

Richmond Group handles all aspects of event planning & management, executing client events from conception to completion including:

Account Service

  • Dedicated account manager interfacing with client
  • Standing meetings and conference calls with client and contributing partners
  • Budget management including payment of vendors, personnel, etc.
  • Event recaps (to include photos) produced within 5 business days of event completion

Staffing

  • Hiring, scheduling and management of all on-site event personnel
  • Training of all staff members on core brand principles, product information and event specifics

Vendor Management

  • Identification of appropriate vendors (i.e. photographers, videographers, entertainers, venues, etc.), negotiation as necessary and on-site management

Consulting

  • Assistance in selecting POS, display design and partner agencies
  • Assistance identifying necessary security and certificates of insurance

Marketing

  • E-mail marketing of promotions information to database as relevant

On-Site Services

  • Set up of all displays, POS, signage, etc.
  • Photography
  • Provide supplies (tape, First Aid kit, rope, communications devices, etc.)

PROMOTIONS

Richmond Group can deliver the target audience on a local, regional or national level, through e-mail, online, direct mail and street team and sales promotions.

CELEBRITIES

Richmond Group understands the value e of celebrities as spokespeople, event hosts and event attendees to articulate the importance of the event and virtue of the product. We have established relationships with high-caliber entertainers, musicians and athletes nationwide. More

Services: Celebrities

Richmond Group has worked with national and regional celebrities as spokespeople, event hosts, performers and attendees. We are proud to have collaborated with:

  • India Arie
  • Bill Bellamy
  • Senator Hillary Clinton
  • Common
  • Raheem DeVaughn
  • DJ Jazzy Jeff
  • Jermaine Dupri
  • Idris Elba/DJ Big Driis
  • Faith Evans
  • Congressman Harold Ford, Jr.
  • Jamie Foxx
  • Doug E Fresh
  • Laurie Ann Gibson
  • Stedman Graham
  • Allen Iverson
  • Congressman Jesse Jackson, Jr.
  • Reverend Jesse Jackson
  • Kwame Jackson
  • Donnell Jones
  • Kevin Liles
  • Senator Barack Obama
  • Tavis Smiley
  • Trey Songz
  • Robin Thicke
  • T.I.

MARKETING

Richmond Group has the critical business functions and research tools that enable us to develop and execute a complete strategy that communicates with and reaches the desired audience.

ONLINE MARKETING/EMAIL DISTRIBUTION

Richmond Group has 100,000 urban professionals at its fingertips across the country. Richmond Group can help you reach them through unique online programs, and creative email services. More

Services: Online Marketing Email Distribution

In addition to planning events, we have the ability to invite the upscale audience that our clients seek. Richmond Group’s e-mail and postal mail database consists of more than 20,000 people in Chicago and 100,000 nationally.

The confidential database includes a variety of contacts crossing from professionals and entrepreneurs to trendsetters and artists.

Our database includes people who are:

  • 76% between the ages of 26 and 44
  • 59% female/41% male
  • 64% have income of $55k+/52% have income of $75k+
  • 96% are college educated, 34% have a graduate degree

Other Service Types

  • Nightlife on Premise Marketing
  • Entertainment Marketing
  • Live Retail Marketing
  • Lifestyle Marketing

Download Our Capabilites Kit

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Experience

House of Courvoisier Promotion with Musiq Soulchild

Black Enterprise Magazine Promotion

BMW Performance Series Fashion Show

Join the Experience

Please leave your Name and Email if you would like to join our family.

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Clients

  • Black Enterprise
  • Couvrvoisier
  • Jobs for Youth
  • Rainbow Push Coalition
  • Bermuda
  • Bombay Sapphire
  • Crown Royal
  • Land Rover
  • BMW
  • Kmart
  • McDonald's
  • Ebony
  • Heineken
  • Brahma
  • Budweiser
  • Nike
  • Motorola
  • Senator Barack Obama
  • Tavis Talks
  • Congressman Jesse Jackson Jr.
  • Hudson Highland Group

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Case Studies

Below are a few of our Case Studies, click to read more:

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Contact Us

The Richmond Group, Inc.
Chicago Office:
1006 S. Michigan Ave.
Suite 604
Chicago, IL 60605
Office: (312) 431-8801
Fax: (312) 431-8803

Washington D.C. Office:
4500 Forbes Blvd.
Suite 120
Lanham, MD 20706
Office: (301) 577-0400

General Information

For general information or questions, please contact: info@richmondgrouponline.com

New Business

For information on how we can promote your product or services, please contact: newbiz@richmondgrouponline.com

Careers

For information on job oppurtunies and internships, please email: careers@richmondgrouponline.com

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